Target customers

The Company’s primary customers are banks and retail organizations in emerging markets.

The Business Phone proposition has already proved popular to the following groups:

Financial institutions

It enables them to broaden their product offering, gain new customers and earn revenues from each transaction.

Merchant users

It enables them to electronically complete and collect secure business transactions at the point of sale with a better guarantee of funds transfer. In addition, they will benefit from other revenue generating applications such as mobile top up, bill payment, ticket issuing etc.

Consumers

It gives them fast and efficient access to multiple services. The Company is currently targeting national and international companies with mobile sales forces in Africa and is due to expand this to further developing and developed world countries.